Overview
At TryFit, we believe clear and actionable analytics are the cornerstone of a successful Try Before You Buy (TBYB) program. Our robust analytics dashboard provides you with detailed insights into how customers engage with your TBYB experience, allowing you to make informed decisions that drive conversion and satisfaction.
Getting Started
To begin analyzing your program metrics, go to: Analytics > Program Analytics
The page is broken down into 3 unique sections, one of which is an overview while the other two large chart sections detail Pre-Trial and Post-Trial Insights.
Mini Charts
At the top of the page, TryFit provides a quick glance over the core program success metrics including:
Order Count - the total count of all orders processed by your store. This includes both TBYB orders and non-TBYB orders.
Shopper Opt-In - the % of customers who made a TBYB order from the total order count. The Shopper Opt-In rate is important, because it explains how well shoppers are interacting with your TryFit button on the product page through the final checkout process.
Captured Revenue - the total amount of net revenue captured after the trial has ended, and returns are subtracted out. This metric helps provide a more realistic line of sight to revenue growth from your program.
Net AOV - the calculated average order value based on the net revenue captured by TBYB orders.
2. Pre-Trial Insights
The Pre-Trial Insights area provides crucial visibility into how customers interact with your Try Before You Buy program during the initial discovery and ordering phase. These metrics help you understand customer behavior before they commit to trying products, allowing you to optimize the entry points to your program.
Gross Sales - this is the total gross sales (order total) of any orders that contain at least 1 TryFit product.
Gross AOV - this is the calculated average order value based on the gross revenue from TBYB orders.
New vs Returning - this value compares if a new customer or an existing customer is purchasing an TBYB order. TryFit defines these values based on:
New customer - Count of customers with 0 previous orders
Existing customer - Count of customers with 1 or more previous orders.
Cart Line Items - this is the # of total items within the cart being purchased for the order.
3. Post-Trial Insights
The Post-Trial Insights area delivers critical metrics about customer behavior after they've experienced your products through the TryFit program. These analytics reveal the true impact of your TBYB experience, showing how effectively it converts initial interest into satisfied purchases.
By comparing your Post-Trial Insights with Pre-Trial data, you can measure the complete effectiveness of your TryFit program, identify areas for improvement, and continuously refine your TBYB experience to maximize customer satisfaction and revenue.
Captured Orders - this is the # of orders that were successfully charged after the trial was completed. To be considered a captured order, at least 1 product must be a TBYB item.
Captured Revenue - the total amount of net revenue captured after the trial has ended, and returns are subtracted out. This metric helps provide a more realistic line of sight to revenue growth from your program.
ROI - this chart measures the incremental costs of running a TBYB order in relation to the captured revenue that is brought in, alongside the TryFit 2% fee. You can modify the calculations for ROI by clicking the "modify" button. From here, you can enter in values for that make sense for your business and than click to submit:
Return shipping label cost
Return warehouse cost
Misc. incremental cost
Net AOV - the calculated average order value based on the net revenue captured by TBYB orders.